Corporate reputation is nowadays getting more importance for manufacturers and consumers alike. A well known brand is that one understood by clients as the one offering positive features. The latter is only achievable when the promise of value offered by a product/ service is aligned to the consumers´ expectations. There is no other way to satisfy them, make them feel comfortable and push them to buy it again. Building a brand is not only a matter of coming up with an appealing logo. In fact office furniture plays a very important role to that respect, despite the fact that normally its value is underestimated. Here are a few facts. There is a strong relation between productivity and the creation of suitable works spaces. But it goes further there is too an important relations between workers´ satisfaction and work spaces. Based on a recent study 37% of workers assume the latter statement. What is more the relation become stronger between workspaces and health. As we advance in a past “post” 70% of European population is likely to suffer health problems caused by being white collar workers. All things considered lead to reflect about the importance given to office furniture. It seems definitely more convenient increases invest on furnishing properly work spaces. It ensures productivity, health, workers´ satisfaction and so on. Those values that support a highly valued brand are given by Spanish manufacturers. Take a few minutes to have a look to our latest catalogue available on our website WWW.FAMO.ES. As you already know, it is worth it!